Supporting Nike customers burn trainers after Colin Kaepernick deal
Supporting Nike customers burn trainers after Colin Kaepernick deal
Nike debuts powerful Colin Kaepernick'Just Do It campaign
04 September, 2018, 23:44
Two of the most outspoken Philadelphia Eagles when it comes to social activism, Malcolm Jenkins and Chris Long, shared their support of Nike and Kaepernick's message.
In 2016, Kaepernick explained to NFL Media: "I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color".
Kaepernick contends the owners violated their collective bargaining agreement with players by conspiring to keep him off teams.
Though Kaepernick is still a man without a team, his endorsement contract with Nike is extended into a new multiyear deal, according to a person familiar with the negotiations, the Wall Street Journal reported. That case cleared a hurdle last week, when the league's request to dismiss the grievance was rejected.
Nike decided to make Kaepernick the face of its 30th anniversary campaign for their famous "Just Do It" slogan.
NFL owners in May approved a new policy which made it mandatory for all players on the field to stand during the pre-match ritual of the United States national anthem.
Kaepernick triggered a political firestorm for kneeling during the United States national anthemin 2016 to protest racial injustice.
Those rules are on hold while the league and the players' association negotiate. Vice President Mike Pence walked out of an Indianapolis Colts game after some players knelt.
The customers Nike could lose will be more than made up for by attracting new younger consumers who are looking to buy brands that stand behind political topics, said Jessica Ramirez, a retail analyst with Jane Hali & Associates.
Nike has also signed a number of progressive athletes to its roster, including LeBron James, who was denounced by the president on Twitter last month after the National Basketball Association star spoke critically of his politics.
Top Nike athletes, including LeBron James and Serena Williams, have publicly backed Kaepernick and his right to protest.
Confirming the move Nike spokeswoman Sandra Carreon-John said: "Colin has been a Nike athlete since 2011".
An endorsement deal between Nike and Colin Kaepernick is prompting a flood of debate online as sports fans react to the apparel giant backing an athlete known mainly for starting a wave of protests among National Football League players of police brutality, racial inequality and other social issues. The brand is the official uniform sponsor of the NFL.
De La Hoya, now a boxing promoter, also discussed his own national anthem controversy associated with the upcoming fight between Gennady "GGG" Golovkin of Kazakhstan and Canelo Alvarez of Mexico.
The NFL and Nike extended their partnership in March to run through 2028.
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