Smartphone shipments dropped in first quarter fueled by China weakness
03 May, 2018, 17:02
Xiaomi shipped 27 million smartphones, capturing 8 percent market share of the global smartphone market in Q1 2018.
"We have been watching Xiaomi's success from afar and are impressed with the huge range of connected devices that they now offer", Three UK's chief digital officer, Tom Malleschitz, said and added that it opens the door to Xiaomi's other connected devices such as smart home appliances. For the first time in five years, smartphone shipments dipped below 100m in the first quarter of this year.
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While Samsung and Apple saw a 3% increase and decrease in shipments respectively, the biggest takeaway from the report is the rise of Chinese manufacturers such as Xiaomi.
"There have been no signs of recovery since the market started to decline in Q4 previous year", said Rushabh Doshi, Research Manager at Canalys.
Though, Samsung grabbed 23.4 percent market share it experienced a decline of 2.4 percent. The highly successful business strategy has allowed Xiaomi to become one of the biggest companies in India and its Redmi Note Pro 5 is certainly an example of what the company plans to do for the near future. A 21% year-on-year decline in the world's largest market, China, has dragged the global market into the red, with growth in markets such as India and Africa unable to offset the fall. Apple iPhone shipments have grown year-on-year in three of the past 4 quarters.
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Apple grew iPhone shipments by 3% year on year by maintaining its shipment strength in its key markets, the U.S. and China.
Sunnebo continued, "Despite being a household name in China and India, Xiaomi has turned its attention to Europe late, though it has quickly proven to be a worthy opponent".
Xiaomi has been approaching the UK market for a few years, but today the company announced a partnership with Three UK, where it will make its phones easy to buy for the first time. Perhaps the brands anticipated this and have shown a much stronger sales results in regions like India, Middle East, East Asia and Africa. China'sOPPO suffered from poor results.
Xiaomi more than doubled its shipment and market share scores since March 2017, from 12.6 million units and 3.6 percent to 28.3 mil and 8.2 percent. Xiaomi's growth soared 125 percent annually in the quarter, outperforming all its major rivals.
We'll bring you all the latest Xiaomi availability news as and when we hear it. Oppo stood at the fifth spot, recording year-over-year decline of 7.5%. "Apple's portfolio strategy continues to bear fruit", said Peng.
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