Google is selling Zagat to a restaurant review company
Google is selling Zagat to a restaurant review company
Google Asks for Check for Zagat
07 March, 2018, 00:11
The search giant instead de-emphasized Zagat's reviews in favor of Google's own collected recommendations, per the Times. The Infatuation, which covers restaurants both in the US and overseas, said it had its first profitable year in 2017.
Augusto Beato, CEO of Portland SEO, congratulated upstart restaurant review company The Infatuation for its looming acquisition of Zagat guides from Google. The nine-year-old site includes a team of in-house reviewers across cities including Chicago, New York and San Francisco. Its Text Rex texting recommendation service staffed by humans recommends restaurants for users' particular occasions or cravings.
Google bought Zagat in 2011 for 151 million Dollars, aiming to offer definitive restaurant reviews in its search results. The company covers major cities in both the US and overseas, including New York, Los Angeles, London, Chicago, San Francisco, Austin, and Seattle.
Stated by The Infatuation, they will maintain Zagat as a separate brand, "while expanding its user surveys and developing a new technology platform for the brand".
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Over a telephonic interview Chris Stag, a Co-Founder of The Infatuation and it's Chief Executive said, "How often does an iconic brand like Zagat become available?".
The Infatuation didn't share the purchase amount to the New York Times. The site clearly believes there's value left in the Zagat brand, even as the business of online reviews has changed significantly in the seven years sinceGoogle picked it up.
Though released as a standalone app in 2012, Zagat was more broadly incorporated into Google services in Google+ and Google Maps. "Tim and I are very excited for Zagat's next chapter with The Infatuation", she said. "Their innovative approach, and their passion for helping people discover great restaurants and for building community lines up exactly with what we built with Zagat from the very beginning".
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