Kids avoid Facebook, more grandparents join the platform
Kids avoid Facebook, more grandparents join the platform
Facebook to lose HUNDREDS OF THOUSANDS of young Brits in 2018 – here's where they're all going
15 February, 2018, 02:23
Snapchat will add 1.9 million users under age 24, while Instagram will add 1.6 million users in the age group.
Snapchat is expected to welcome 1.9 million new users aged 24 or younger, while Instagram will add 1.6 million in that age group. This latest forecast indicates that it is more than just a theory. Meanwhile, a so-called "Facebook-nevers" tween demo is skipping the site entirely. Facebook has been struggling with attracting younger users for several years, but its efforts don't appear to be making much of an impact as these consumers continue to seek out what's new and innovative in mobile. Similar to Facebook's attempt to draw Snapchat's younger demographic to its apps, Snapchat has also been targeting older users through more user-friendly redesigns.
Facebook, one of the pioneers in the social media industry and one of the main platforms, is now having a "teen problem".
The good news for Facebook is that, despite the expected decline in younger users, eMarketer believes Facebook's overall USA audience will continue to grow for the next few years. For the first time in Facebook history, this year, less than half of all United States internet users that fall in that age category are predicted to use Facebook at least once a month. According to a survey, less than 50% of Internet users in the 12-17 age bracket will access Facebook once a month.
A social scientist, Julie Smith from Denver said in a statement that, "Teens want that instant gratification". Snapchat and Instagram are still flourishing. "Their minds move quickly", Smith says. Further, Broughton thinks that Facebooks' video and photo experience offer a platform that helps them to stay connected with their kids and the grandchildren.
For those pointing to the growth of other platforms for the reason in the sharp decline, eMarketer expects Instagram will grow 13.1 percent and Snapchat by 9.3 percent in 2018.
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But perhaps it should be alarmed - MySpace looked unbeatable until Facebook came along, and it quickly fell off a cliff. So, too, is the ability to communicate one-on-one or in smaller groups. Teens have had warnings drilled into them that one wrong move on Facebook could hurt their chances of getting into college or landing a job so they like the ability to be more selective about what they share and with whom, Finnegan Smith says.
On the other hand, Facebook is increasingly popular with people over 55 years old in the U.S., and especially with people 65 or older.
A surge in older users means over-55s will become the second-biggest demographic of Facebook users this year. In addition, eMarketer has reduced it estimates among 18 to 24-year-olds by over five percentage points to 83 per cent of social network users. While Facebook continues to build monthly users overall, that increase is largely driven by older users, the firm found. In total, Facebook is likely to lose around 2 millions users under 25 in the USA this year, and many more if this trend is followed by teens worldwide.
According to its figures, Instagram will add around 1.6 million users aged 24 and under, while Snapchat will gain around 1.9 million.
The analysis comes on the same day that Wired published a major investigation into Facebook, which details a tumultuous two years at the social media giant. Facebook's service also serves as a digital record keeper - but many young people don't seem to care about saving their life online, at least not publicly.
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