Mad Catz returns with a new owner, new ideas and new products
06 January, 2018, 04:04
"Thankfully this is not a case of a nameless corporation buying the assets and running the brand down", Mad Catz' PR Alex Verrey - former global PR director of the company, though now independent - told me.
Several months ago, the video game peripheral manufacturer Mad Catzfiled for chapter 7 bankruptcy, which led many to believe that the company had ceased operations altogether after years of financial troubles.
Mad Catz did not go into a lot of details about its new gear, saying it will announce more specs and potentially other upcoming products at CES.
Although the full list of products has not been revealed, Mad Catz confirmed that it would be previewing its first line of gaming peripherals at this year's Consumer Electronics Show (CES). The new company will reportedly more closely mirror the late Mad Catz outside of the console and licensed peripheral sectors, putting out reasonable, high-end wares with an initial focus on the PC market.
Mad Catz Returns Following Bankruptcy
Having declared bankruptcy last March, Mad Catz might as well have been a company that would have little to no shot of coming back. What is less certain is how this new incarnation of Mad Catz will fare. But now Mad Catz is back, and with it the flawless opportunity for a joke about how many lives it has. You can also check out their launch trailer below. There's a wireless power system involved-a growing trend, it seems, in the mouse world.
The S.T.R.I.K.E. gaming keyboard features a fully mechanical key bed, aluminum frame and RGB lighting, and the F.R.E.Q. gaming headset, utilizes high-quality 40mm neodymium drivers and a metal plated frame. "Mad Catz has been a permanent fixture in gaming for nearly three decades and we firmly believe it's best days lie ahead", said Director of Sales and Operations Selena Chang.
The new Mad Catz will unveil its new products at CES 2018. Because Mad Catz invested so heavily in the failed sequel, they ended up failing right alongside it.
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